Effective communities reflect a clear purpose and provide easily accessible member transactions. The spectrum of these transactions can run from buying and selling (ecommerce communities) to simple belonging (Myspace), but truly successful communities display some commonalities:
- The design of the web experience must support the community transaction.
- Specific content and functionality must address each rung in the community ladder, from casual reader to passionate activist or "power" participant.
- The community must allow room for high value "thought leaders" to direct the conversation and community growth.
The iBelong Process is collaborative and hands-on, like those of large systems integrators, but we deliver quickly (usually within weeks), and prioritize a seamless implementation. Finally, we can take on as much or as little of the site management as the client wants, providing truly end-to-end service as needed.